With news, exclusive artist interviews, industry updates, trends, and more on the site, there’s no shortage of ways fans can keep their fingers on the pulse of this global phenomenon. That’s why Spotify launched K-Pop ON! Track, a website dedicated to all things K-Pop that brings casual listeners and veteran superfans alike closer to the artists and music they love. The genre has no plans of slowing down, and neither do its listeners. K-Pop has long dominated the charts on Spotify, thanks in part to its passionate fans and their streams of our K-Pop ON! (온) playlist.
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